Contextual Component in Cross-Cultural Business Interaction With Asian Partners
نویسندگان
چکیده
The article aims to illuminate the issues of impact current geopolitical situation on economic relations between Russian companies and their foreign partners, especially Eastern business associates, in a multicultural environment. purpose study is consider this interaction from perspective contextual cultural component. author investigates role context intercultural professional communication according classifications by Edward Hall Geert Hofstede. Special attention paid need implement revised English curriculum training at universities international relations. knowledge differences importance correct perception interpretation benefit effective pursuit goals sphere. Contextuality analyzed verbal non-verbal levels communication. Based comparison specifics, issue integration Asian markets acquires new political meaning.
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ژورنال
عنوان ژورنال: Diskurs professional?noj kommunikacii
سال: 2022
ISSN: ['2687-0126']
DOI: https://doi.org/10.24833/2687-0126-2022-4-4-86-94